Fanta’s new mobile app - Stealth Sound Systemmeant is latest method to target specific market, it enable teens to communicate on their cell phones without adults hearing them. Fanta’s Stealth Sound System is based on individual frequencies are tagged to represent phrases which create a new language only teens can hear and understand.
This video shows the frequency you should be able to determine your age according to many sources. In this video you can listen to 4 frequencies - 8khz, 12khz, 15khz and 17.4khkz and the age group. Stealth Sound System was developed by Ogilvy Advertising, Prinz M Pinakat, interactive marketing manager for Coca-Cola Europe, said it was vital to grow relationships with consumers via the popular mobile channel.
A recent study shows that mobile phone users in the UK are sending around 217 million text messages per day, adding up to 72.9 billion messages a year, also the number of MMS messages is rising quickly with 1.5 million being sent every day.
Steve Reynolds, chairman of the Mobile Data Association commented : “The mobile landscape is constantly evolving. New mobile phones, with easy to use software and creative tariffs from the mobile networks, are encouraging people of all ages to use more of their functionality. The mobile phone has evolved far beyond simple voice and text messaging: it sits at the centre of our lives at home and at work.”
The study was carried out by tracking text messages from July to September and the rise is being attributed to the number of operators offering cheap text message bundles with new contracts.
