Fanta’s new Mobile Apps

December 8, 2008

Fanta’s new mobile app - Stealth Sound Systemmeant is latest method to target specific market, it enable teens to communicate on their cell phones without adults hearing them. Fanta’s Stealth Sound System is based on individual frequencies are tagged to represent phrases which create a new language only teens can hear and understand.

This video shows the frequency you should be able to determine your age according to many sources. In this video you can listen to 4 frequencies - 8khz, 12khz, 15khz and 17.4khkz and the age group. Stealth Sound System was developed by Ogilvy Advertising, Prinz M Pinakat, interactive marketing manager for Coca-Cola Europe, said it was vital to grow relationships with consumers via the popular mobile channel.

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